MIAMI (CBSMiami) -- The newest iPhone hit the markets today with less fanfare than the past.
One negative sign is that it did not sell out during the pre-order period.
To get even more visual, lines around the world for the iPhone 8 were smaller compared to the 'wrap around the block' lines in the past.
Apple CEO Tim Cook turned out to throw his support for the new iPhone by attending the opening of an Apple store in Palo Alto where he met customers and Apple employees.
In San Francisco's Union Square, 50 miles from Apple's Cupertino headquarters, just 80 people were lined up at the company's flagship store, a sharp contrast to years past when lines stretched for blocks when new products were released.
While the number of people queuing up outside Apple stores has dropped over the past several years with many buyers choosing to shop online, the weak turnout for the latest iPhone has partly been due to poor reviews.
Analysts also believe some people may be holding out for the premium iPhone 10 which will go on sale in November.
They will cost $999 - the most expensive iPhone yet.
for more features.