CBSN

Is Donald Trump's presidential campaign bad for his business?

  • Donald Trump is both a billionaire businessman and a Republican candidate for the presidency in 2016.

    But what happens when the interests of the latter role are pitted against those of the former? It wouldn't be the first time. In 2011, Trump went to the trouble of formally announcing he wouldn't run against President Obama because, he said in a statement at the time, "[B]usiness is my greatest passion and I am not ready to leave the private sector."

    Trump is discovering that his two pursuits are more at odds than he may have expected, given the recent parade of businesses that are severing their commercial ties to Trump in response to the candidate's recent remarks about Mexican immigrants.

    At his campaign kickoff last month, Trump warned of a lack of security along the U.S.-Mexico border, complaining that the U.S. has become a "dumping ground" for the world's problems.

    "When Mexico sends its people, they're not sending their best," he said. "They're sending people that have lots of problems...they're bringing drugs, they're bringing crime. They're rapists. And some, I assume, are good people."

    The remarks drew swift condemnation from immigration and Latino advocacy groups, along with a handful of Democratic candidates, but Trump hasn't backed down. In fact -- he's been elevating his comments as exactly the kind of unvarnished straight talk other candidates are too cowardly to offer.

    There is some evidence that Trump's in-your-face approach is paying political dividends for now: A CNN poll released at the end of last month found Trump in second place among GOP primary voters nationwide, netting 12 percent and trailing the leader, Jeb Bush, by only seven points.

    But there's also evidence the comments are hurting Trump's bottom line. Here are four companies that recently dumped Trump in response to his comments about Mexico.