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Staples Center Rebranding To Arena Underway

LOS ANGELES (CBSLA) – The process of rebranding Staples Center to Arena is underway.

Staples Center Rebranding To Arena Underway
Crews begin the process of rebranding the Staples Center in downtown Los Angeles to Arena. Dec. 6, 2021. (OnSceneTV)

Crews on Monday morning began the lengthy process of removing the exterior logos, signage and lettering of the iconic arena. They will be replaced with those of the cryptocurrency exchange app

Last month it was announced that Staples Center, home of the Lakers, Clippers and Kings, would be renamed to Arena in the largest naming rights deal ever, at $700 million over 20 years.

The change will officially take effect on Christmas Day.

Staples Center owner AEG, and, said the signage inside the arena will officially be changed when the Lakers take on the Brooklyn Nets on Christmas Day. The external signage will be replaced by next June.

RELATED: Vanessa Bryant Reacts To Staples Center Name Change

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