Inside SoCal: Shaking Up The Fashion Industry (10/15)
Southland small business owners with big ideas about sustainability in the fashion industry.
PSUDO Sneakers
What if you made a sneaker that looks like a sneaker, but is missing laces, mesh, leather or stitching? Would you care? PSUDO founder Michael Rich is betting you'll ditch all of it when you hear that reducing a sneaker to only 3 components, versus the 60-70 required by a typically sneaker, means you are drastically reducing waste that would normally go into landfills. PSUDO sneakers have purpose – to offer shoes that minimize production waste and reduce your carbon footprint at the same time, thanks to material made from recycled plastic (each shoe taking 7 bottles out of landfills). Plus, they hope to be a business model for sustainability in the footwear category, a model other companies can emulate. Don't worry, comfort and fun take priority at PSUDO, they just happen to want to save the world at the same time.
PSUDO
hello@psudo.com
DRESSCUE
Resell, Relove, Recycle is the motto of Dresscue according to founder, Kati Kanerva; a motto that was instilled in her growing up in Finland. Actually, much of Scandinavia enjoys recycling clothing – thrifting and consigning. When she moved to Los Angeles, she noticed that wasn't really the case here. Knowing the environmental cost of fast fashion, she wanted to try and make a difference and have some fun doing it. First in Atwater Village and now in Studio City, Kati has opened two successful Dresscue storefronts where people can buy secondhand clothing and/or rent a rack to sell their own gently used clothes. All renters need to do is bring in the clothes and price them, then Dresscue sells on your behalf. To learn more about how to consign with Dresscue, visit https://www.dresscueco.com/options
Dresscue locations:
ATWATER VILLAGE
3222 Glendale Blvd, Los Angeles, CA 90039
Phone: (310) 686 8851
STUDIO CITY
12238b Ventura Blvd, Los Angeles, CA 91604
Phone: (747) 476 0010