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Netflix Warns Against 'Bird Box' Challenge After People Film Themselves Driving, Riding Scooters Blindfolded

LOS ANGELES (CBSLA) – The year just started, but a new challenge has already been added to the "don't-try-this-at-home" category.

Netflix issued a Twitter warning Wednesday urging people to avoid the "Bird Box" challenge, inspired by the streaming service's popular new film that stars Sandra Bullock as a woman who tries to lead herself and her two children to safety from a mysterious entity that drives anyone who sets eyes on it to commit suicide.

To avoid such a fate, Bullock's character and her children – named only Boy and Girl – travel blindfolded.

The movie's premise has sparked an internet challenge, with people filming themselves blindfolded trying to perform mundane tasks such as riding a scooter, climbing stairs or simply maneuvering around their homes. While others have taken it so far as to drive with their eyes covered.

A child was also filmed running into a wall while blindfolded.

Although no serious injuries have been reported, some online videos show people running into walls, falling or otherwise failing in their efforts.

Netflix tweeted: "Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE."

According to the New York Times, YouTube personality Morgan Adams posted a video of her "24 Hour Bird Box Challenge" showing her and a friend spending an entire day blindfolded, which garnered nearly 2 million views in four days.

24 Hour Bird Box Challenge by Morgan Adams on YouTube

(© Copyright 2018 CBS Broadcasting Inc. All Rights Reserved. City News Service contributed to this report.)

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