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North Texas-Based Motel 6 Drops The Richards Group Ad Agency Over "Too Black" Comment

NORTH TEXAS (CBSNEWS.COM) — The Richards Group — the nation's largest independent advertising agency — has lost Motel 6 as a client after its founder reportedly labeled an ad pitch as "too Black" for the lodging chain's "white supremacist constituents."

Motel 6
(credit: CBSDFW.COM)

Carrolton, Texas-based Motel 6 terminated its relationship with Richards Group, effective immediately, after learning of comments attributed to the ad agency's founder, Stan Richards.

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