UM Study: YouTube Campaign Videos More Positive Than TV Ads
YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows.
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YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows.
A report of a possible cougar sighting at the University of Michigan caused a bit of a stir at the home of the Wolverines.
When shopping for a home, the neighborhood is often equally important. It can also be costly and time consuming to visit each neighborhood. Fortunately there is now an easier, more practical solution -- a neighborhood drive-through video.
Brinks Hofer Gilson & Lione, one of the nation's largest intellectual property law firms, is now accepting applications for the 4th Annual Brinks Innovation Competition, to be held Sept. 12 at McCormick Place in Chicago in conjunction with Midwest Clean Tech 2012 and the International Manufacturing Technology Show.
A Ann Arbor pediatrician charged with looking out his window to watch a 12-year-old girl change clothes has been sentenced to five years' probation and ordered to move.
Authorities say a 42-year-old Ann Arbor man apparently knocked his wife unconscious with a pineapple during a fight at their home.
America's economy will continue its recovery this year and next as it adds nearly 5 million jobs and unemployment falls below 8 percent, say University of Michigan economists.
Northeast Behavioral Associates needed to overhaul its IT infrastructure. Their mobile health IT workflow needed to support secure clinical documentation for 25 clinicians on the road across multiple states in New England, all making extensive clinical documentation for each of several visits throughout the day.
SEMPO, the trade assocaition for search engine and social media marketing professionals, has launched SEMPO Michigan, to be led by co-chairs Linda Girard and Eric Wortman of Ann Arbor-based Pure Visibility.
Default risk on home loans is now at its lowest level in seven years, says a professor at the University of Michigan's Ross School of Business.
The Pure Michigan national cable TV advertising campaign for spring and summer 2012 hits the airwaves across the country beginning Monday, March 19 and runs through June.
Cleanup efforts are underway in Ann Arbor where flood waters have drenched local residences.
Merit Network Inc. Thursday announced another contractor for its Rural, Education, Anchor, Community and Heath care – Michigan Middle Mile Collaborative (REACH-3MC) project.
"We appear to be in a beneficial period where the health sector is creating jobs the economy clearly needs, yet rates of increase in health spending and prices are still near historic lows," said Charles Roehrig, director of the Center for Sustainable Health Spending.
Synthetic Biologics Inc. (NYSE Amex: SYN), a developer of synthetic DNA-based therapeutics and medicines for serious illnesses, announced that patient enrollment has been completed in a Phase II clinical trial evaluating the efficacy and safety of Synthetic Biologics' proprietary oral formulation of estriol (Trimesta) for the treatment of relapsing-remitting multiple sclerosis.
Everist Genomics, a rapidly growing personalized medicine company, today announced the launch of the world's first comprehensive companion diagnostics and prognostics portfolio to improve early diagnosis, management and treatment of patients with colorectal cancer.
A University of Michigan cell biologist and his colleagues have identified a potential drug that speeds up trash removal from the cell's recycling center, the lysosome.
The latest staffing, leadership and boardroom changes at Michigan's technology-focused companies and institutions
Advanced Photonix Inc. said Monday it had signed a value-added reseller agreement for its T-Gauge industrial terahertz gauging system with Waltham, Mass.-based Thermo Fisher Scientific for its line of Thermo Scientific Web and metal gauges.
Merit Network Inc. announced Wednesday the selection of Juniper Networks and Cisco Systems Inc. as Ethernet routing and switching hardware vendors for Merit's REACH-3MC broadband stimulus project.
A high school principal in Ann Arbor is warning parents and students about the dangers of something called the "cinnamon challenge."
NEW, Nonprofit Enterprsie at Work, Tuesday announced a grant of $50,000 from the DTE Energy Foundtaion through its LEAD Program, which focuses on "initiatives that improve the strength, stability, sustainability, and leadership of the nonprofit sector."
New business won by Michigan's technology-focused companies
The Ann Arbor-based customer experience analytics firm ForeSee Monday released a report that shows daily deal sites such as Groupon and LivingSocial increase awareness of a business, attract new customers, and encourage repeat business.
City Council member Sabre Brierre drew up a resolution which instructs the city attorney to back on efforts to shut down marijuana dispensaries.
Congresswomen Rashida Tlaib and Debbie Dingell proposed the Water Access and Affordability Act to restore the low-income water affordability program
Road construction along Rochester Road between 13 Mile and 14 Mile roads is creating ongoing challenges for local businesses.
What have only been renderings so far now jump off the page with the first 3D model of DCFC's future home.
The bills create a state voting rights act that prohibits state agencies or local governments from infringing on citizens' right to vote in Michigan.
The Michigan attorney general's office is investigating a gas station on Middlebelt Road, near Detroit Metro's rental car lots.
The City of Detroit will invoke an earlier teen curfew than usual for a summer night in conjunction with the 2026 Ford Fireworks show.
Severe weather returns to Southeast Michigan this week as a parade of fronts moves through the Great Lakes region.
The Michigan attorney general's office is investigating a gas station on Middlebelt Road, near Detroit Metro's rental car lots.
Congresswomen Rashida Tlaib and Debbie Dingell proposed the Water Access and Affordability Act to restore the low-income water affordability program
Road construction along Rochester Road between 13 Mile and 14 Mile roads is creating ongoing challenges for local businesses.
Ford is recalling more than 250,000 vehicles that were incorrectly repaired under a previous recall meant to fix a problem that caused the engine to stall while driving, according to the National Highway Traffic and Safety Administration.
The United Auto Workers announced on Wednesday a tentative agreement with American Axle in Three Rivers, Michigan, ending a 10-day strike.
American Axle, which is headquartered in Detroit, is a Tier 1 supplier to General Motors. UAW members have launched a strike at its Three Rivers site.
The UAW became known for fighting for higher wages, improved benefits and safer working conditions for workers across the auto industry.
Stellantis unveiled a nearly $70 million five-year strategic plan with the launch of new vehicles — including hybrids and EVs — over the next five years.
Luke Skywalker's lightsaber from the "Star Wars" sequel "The Empire Strikes Back" is expected to sell for at least $1 million at an upcoming auction.
Rio de Janeiro's Military Fire Department said one of the helicopters crashed in the parking lot of a car dealership, where several electric vehicles were parked, igniting a fire.
A well-known jazz club in Detroit is hitting a new high note. After going dark in May for renovations, Baker's Keyboard Lounge is reopening to the public.
The United States is co-hosting the World Cup for the first time in more than 30 years, and organizations and businesses in Metro Detroit are making sure sports fans have a place to watch the competition.
The project, called "The Stories of Us," invites communities across the country to reflect on their past, present, and future.
The bills create a state voting rights act that prohibits state agencies or local governments from infringing on citizens' right to vote in Michigan.
Former NHL player Kyle Calder has died at age 47. The Alberta native spent a majority of his 10 years in the league with Chicago and also played for Philadelphia, Detroit, Los Angeles and Anaheim.
Luke Skywalker's lightsaber from the "Star Wars" sequel "The Empire Strikes Back" is expected to sell for at least $1 million at an upcoming auction.
Colt Keith hit three home runs and the Detroit Tigers took down the Houston Astros 9-3 on Monday night.
The Golden Knights had taken a two-games-to-one lead in the Stanley Cup Finals, but Carolina came roaring back, winning three straight to take home their first championship since the 2005-2006 season.
Following claims of toxic mold at the Women's Huron Valley Correctional Facility, the Michigan Department of Corrections says testing did not show "evidence of systemic black or toxic mold conditions."
The victim may have had a medical emergency before the vehicle went underwater, Grand Blanc Township police said.
New data from Flint's Rx Kids program shows an 18% reduction in preterm births and a 27% drop in low birth weights, and Detroit officials say they expect similar results as enrollment nears 3,000 families.
Feldman Automotive and the Wahlberg family teamed up to launch the outing six years ago, growing it into one of the region's top charity golf events.
Now out of the hospital, Tavaun Clark says he's focused on recovering and getting back to what he loves most, playing football this summer.
What have only been renderings so far now jump off the page with the first 3D model of DCFC's future home.
Former NHL player Kyle Calder has died at age 47. The Alberta native spent a majority of his 10 years in the league with Chicago and also played for Philadelphia, Detroit, Los Angeles and Anaheim.
Hilary is officially headed to Hockeytown.
Colt Keith hit three home runs and the Detroit Tigers took down the Houston Astros 9-3 on Monday night.
Longtime Michigan State University basketball coach Tom Izzo calls the latest leadership shakeup "self-inflicted."
We're in the throes of the 100 most dangerous driving days of the year as more folks take to the road for vacations.
Four leaders appear in one-on-one conversations on CBS Detroit's Michigan Matters this Sunday to discuss their political futures and the road ahead in the 2026 midterms.
Bob Riney, president and CEO of Henry Ford Health, headlines Michigan Matters this Sunday, along with three other community champions who discuss important issues dissected at the Mackinac Policy Conference.
It's the fourth year the Detroit Grand Prix has been on the streets of the Motor City after moving from Belle Isle.
This week on Michigan Matters, the roundtable talks about the governor's race and the impact of former Detroit Mayor Mike Duggan.
With the PWHL's trade freeze lifting on Tuesday, the league announced five-time U.S. Olympian Hilary Knight's trade to Detroit as part of a sign-and-trade agreement reached with fellow expansion team Las Vegas last week.
A legislation introduced by Congresswomen Rashida Tlaib and Debbie Dingell would establish a permanent water assistance program within the U.S. Environmental Protection Agency, dedicating $20 billion annually to help people access water.
Road construction along Rochester Road between 13 Mile and 14 Mile roads is creating ongoing challenges for local businesses, as lane closures and detours limit customer access.
The Detroit City Football Club highlighted its next steps in bringing its new home to life.
Michigan's attorney general has opened a price gouging investigation into a BP gas station near Detroit Metro Airport that prosecutors say charged travelers significantly more for gas than nearby stations.