Updating Chrysler's Flagship Vehicle

Chrysler giving us a look at the all new version of it's Chrysler 300 big car, which will debut at next month's North American International Auto Show.

When the first generation of the vehicle hit the market in 2004, it was an instant hit for the company that was then called DaimlerChrysler. However, the 300 has been updated very little since then. This is the first full overhaul of a vehicle that would have normally been updated around 2007.

A press release from the company describes the 2011 version of the Chrysler 300 this way:

• The profile of the all-new Chrysler 300 features the distinctive proportions of its predecessor with added design refinement for a more tailored appearance. Dramatic front-fender forms rise above the sculpted hood and are echoed by rear-quarter forms which rise above the deck lid and travel down the vertical taillamps for an unmistakably bold signature silhouette. For improved aerodynamics and visibility, the all-new Chrysler luxury flagship's windshield has been raked back 3 inches, while rolled-framed doors with thinner pillars improve outward visibility by 15 percent. To take in the sky above, a new dual-pane panoramic sunroof provides Chrysler 300 passengers with twice the outward visibility of a standard sunroof. For a more contemporary appearance, the 2011 Chrysler 300 features a clean bodyside with a distinct windswept A-line that emphasizes the sedan's long wheelbase and spacious cabin. Delivering a touch of world-class sophistication, the all-new Chrysler 300 is highlighted by chrome daylight openings, chrome front- and rear-fascia accents and available 20-inch polished-aluminum wheels.

Chrysler also promising significant upgrades to the interior of the vehicle.

The company saying the Chrysler 300 will have the largest touch screen display for its segment.  Other improvemetns include "a new instrument cluster (that) features two large gauge faces with sapphire blue illumination and chrome ring accents" and "an all-new sapphire blue LED-illuminated ambient interior lighting."

Built at the Brampton Assembly Plant in Brampton, Ont. (Canada), the 2011 Chrysler 300 arrives in showrooms in the first quarter of 2011.