Michigan Road Sign Advising To 'Drink More Beer' Sells For $600

FRANKENLUST TOWNSHIP, Mich. (AP) - An auction company has sold an electronic road sign that was drawing eyes in Michigan for its beer-centric slogan.

The Bay City Times reports the auction company 1Bid.us has had the sign that says "DRINK MORE BEER" on its property in Bay County's Frankenlust Township for about a week. Company co-owner Curtis Pennell says the sign's previous owner had programmed it.

According to Pennell, around 100 people wanted to take a picture beside the sign. He says a few people called to complain about the sign's message.

Pennell says the company sold the sign for about $600 early this week. He says he thinks the sign's new owner will use it for advertising.

© Copyright 2015 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.