Marketing Firm Adds Web Video, Plans Hiring

The Rochester Hills online marketing and Web development firm DPro Marketing is expanding its operations to address an increasing demand for Web video content to form DPro Digital Productions.

DPro's video media strategy is more than two years in the making and is poised to double the company's revenue over the next one to two years. This will necessitate the need to add video editors and motion graphics professionals for the creation of video vignettes and movies for company Web sites and social media platforms that offer high-production value at affordable price points.

"What we are essentially doing is creating customized 'movie trailers,' aimed at enticing viewers into wanting to see more of a particular product or service," said DPro founder Noel Thompson. "This allows companies in virtually any industry to more effectively and visually tell their stories to an audience -- and search engines -- eager for new content. Expanding broadband capabilities, media platforms and expansive online syndication avenues are creating a perfect storm for outstanding customer engagement."

For Grosse Pointe client Ahee Jewelers, for example, a focus on attracting a younger, more visually oriented audience has led to the production of video vignettes, updated regularly, including behind the scenes looks at the making of a diamond ring and the retailer's catalogue photo shoot. Troy furniture client NBS, meanwhile, tapes showroom events and customer testimonials for later marketing use online and in-store.

"Almost every company has a Web site and more and more are looking at social media but few of those platforms contain adequate content -- certainly not that which is updated regularly, if at all," Thompson said. "Video allows us to show to consumers a product or service in action."

As DPro prepares to celebrate its 10th anniversary in 2011, Thompson and his expanding organization are looking forward to new opportunities via what could be considered an emerging web platform where online video's time has truly arrived.

Rochester Hills-based DPro Marketing is an interactive marketing company that merges Web with innovative and integrated multi-media promotional campaigns. 

For more information, visit: www.dpromarketing.com.