DETROIT (AP) - Pink will compete with Honolulu blue and silver at Ford Field during Monday night's football game between the Detroit Lions and Chicago Bears.
As part of Breast Cancer Awareness Month, Blue Cross Blue Shield of Michigan will supply 50,000 bright pink towels to fans inside the downtown Detroit stadium.
The towels are meant to raise awareness about the importance of breast cancer screenings. Fans are urged to wave the towels during the nationally televised game. Honolulu blue and silver are Detroit's team colors.
"By wearing pink and waving our pink towels at Ford Field during Monday Night Football, Lions fans can send a message to the nation that we want to beat breast cancer, even more than we want to beat the Chicago Bears," Blue Cross President and Chief Executive Daniel Loepp said.
Detroit is 4-0 heading into the game, its best start since 1980.
The NFL has partnered with the American Cancer Society on the "A Crucial Catch" campaign, which focuses on annual screenings, especially for women 40 and older.
"We are inspired by the NFL's campaign to support the fight against this disease," Loepp said.
Blue Cross also wants businesses in Detroit to encourage their employees to wear pink Monday.
Blue Cross provides health benefits to about 4.3 million Michigan residents.
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