Client Wins From August 17
Basso Design Group Completes New Website for ComForCare: The Troy interactive agency Basso Design Group has completed a Website and a comprehensive online marketing campaign for Bloomfield Hills-based ComForCare Senior Services. ComForCare has more than 130 franchise locations throughout the United States, Canada and England, providing private-duty home care services to people of all ages. Basso Design Group developed consistent branding and messaging, in addition to a marketing and promotion program for ComForCare franchises. Next on the agenda is a full social-marketing plan, which is expected to be implemented by the end of this year. "Our work with ComForCare has given us the opportunity to prove our experience and expertise in the areas of full-service marketing," said Greg Basso, managing partner. "Our reputation was built on spectacular web design, but a Website is only one tool in a thorough marketing plan and ComForCare took advantage of the full range of services we offer our clients." More at www.bassodesigngroup.com.
Aqaba Develops Web Site For DPM Manufacturing: The Sterling Heights interactive agency Aqaba Technologies has designed a new Web site for Wixom-based DPM Manufacturing. The new site features a collapsible Flash header, video and other cool concepts. "We wanted to build have our Web site built by a Michigan based Web design company." said DPM president Rick Dodaj. "Aqaba happens to be a Michigan Web design company that has extensive experience within the manufacturing industry, Google Adwords certified, Google Analytics and a creative twist that best represents our company. Our new Web presence is no longer dated." Aqaba will also implement Google Web analytics to track visitor performance and to enhance website performance to better help the efforts of both search marketing and social networking in driving a more relevant audience to the new site. We are a contract manufacturer that provides precision machining, fixtures, gages and custom fasteners to a variety of companies in different spectrums of industry. With a commitment to quality, and a reputation for providing high tolerance components, OEM's and tier suppliers look at DPM Manufacturing as a premier supplier. More at www.dpmmfg.com. Aqaba is a certified Google AdWords agency and Yahoo Ambassador whose services provide strategic analysis and insight to give businesses a competitive advantage in the complex and rapidly changing Internet economy. More at www.aqabatech.com.
Royal Oak firm to provide vehicle simulator: The Royal Oak-based Realtime Technologies business unit of the training and simulation division of Ann Arbor-based Arotech Corp. (Nasdaq: ARTX) said it had been chosen to deliver a single-seat open cockpit research vehicle simulator to the Virginia Modeling and Simulation Center of Old Dominion University. VMASC is a multi-disciplinary research center that supports the university's modeling and simulation degree programs, which include bachelor's masters and Ph.D. degrees to students across the Colleges of Engineering and Technology, Sciences, Education, and Business. Working with more than 100 industry, government, and academic members, VMASC furthers the development and applications of modeling, simulation and visualization as enterprise decision-making tools to promote economic, business, and academic development. RTI's SimCreator provides the core software of the vehicle simulator. SimCreator is a graphical, hierarchical, real-time simulation and modeling system. It includes high-fidelity vehicle dynamic models that are reconfigurable to represent different vehicles as needed. SimVista, another RTI software package included with the simulator is a tile-based scene and scenario authoring system. Other key components are the scenario control subsystem that includes autonomous traffic simulation, scripted events, relational behaviors and environmental controls. This subsystem also collects data and performs measurement functions of the simulator for research analysis. The visual subsystem handles all real time visual rendering processes, including animated and static objects in the scene. This makes what the driver sees out the window seem very realistic. The visual component is able to render VRML or OpenFlight databases in real time. The audio software and hardware provide audio cues to match what the driver would expect under the conditions being simulated. Synthesized sounds include engine, wind, tire whine, and noise from other vehicles. More at www.arotech.com or www.simcreator.com.
3Sixty Interactive To Work With Hagopian World Of Rugs: Fenton-based 3Sixty Interactive Tuesday announced plans to develop a new Web site for Hagopian World Of Rugs. The new site will be geared towards delivering a stronger brand presence as well as increasing conversions. Many new features will be built into the site including an idea gallery where visitors will be able to browse beauty shots, sub-Web architecture to better segment their retail and cleaning operations, and an improved online store. "We believe a new website strategy along with improved site design will help to drive more traffic to the Hagopian site while building a stronger online presence with better leads," said Dale Keipert, chief strategist with 3Sixty Interactive. Hagopian has also retained 3Sixty Interactive to maintain the site, provide digital marketing consultation, and search engine marketing services long after the launch of the new site. More at www.3SixtyInteractive.com.
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