Automobile Magazine Launches iPad Edition
Ann Arbor-based Automobile Magazine Monday launched the iPad edition of its magazine, making its nationally recognized, award-winning content available to download on Apple's newest mobile device at the App Store.
Beginning with the release of both the complimentary January and regularly priced February issues, the brand's easy-to-navigate app incorporates a highly intuitive design, complete with interactive content, stunning photo galleries, integrated video and audio commentary, as well as in-depth automobile news and reviews not found in the print edition.
"This is not Automobile Magazine reinvented for the iPad; rather, we worked to incorporate the content our readers desired," said the magazine's president and editor in chief Jean Jennings. "We are an experiential publication; the iPad is a medium that allows us to better deliver our experiences to our readers."
Whether viewing photos taken during a family road trip in Four Seasons test cars, or getting to watch the behind-the-scenes adventures involved in driving a 1,200-hp Bugatti at speed across the Spanish countryside, the new iPad version of the magazine will deliver never-before-seen content usually reserved for exclusive conversations with the editorial staff of Automobile magazine.
The iPad version of the magazine marries the best of both print and web, adding additional features unique to the iPad and integrating them seamlessly into an all-new product that allows readers to dive deeper into the automotive lifestyle.
Over the next few months, Automobile said it would continue to refine its iPad edition and roll out several iPad-only features, including an expanded "Four Seasons" test section with interactive photo, video and map updates as well as testimonials from editors who are living with these cars over the course of a year.
The iPad edition will also feature a larger "Auctions" section, complete with a black book guide to the world's most prominent auctions including reviews of where to stay and how to get to an event. The magazine will also incorporate additional design focus from Automobile's design experts explaining both automotive design technique and analysis.
The iPad edition of the Automobile Magazine app is available to download for ($3.99) from the App Store. The print edition of the February issue will arrive on newsstands on Jan. 4. The January issue is free.