DENVER (AP) - Mumford & Sons is bringing its traveling music festival to Colorado.
The British band announced Monday that its Gentlemen of the Road Stopovers series will be in Salida on Aug. 21 and 22. They will perform along with acts including the Flaming Lips, the Vaccines, Jenny Lewis, Dawes and TuneYards.
The festival could attract 35,000 people to the arts community and recreation hub about 3 hours south of Denver, more than seven times its population, festival organizer Boulder, Colorado-based Madison House Presents said. The company has been working with the city on plans for the event since last fall, but the details of who would perform were kept secret.
Planning started after Gov. John Hickenlooper asked Mayor Jim Dickson if the city would consider a proposal from Madison House, according to The Denver Post.
"We're real honored the governor thought of us," Dickson told The Associated Press on Monday. He said he had contacted mayors and city managers in other communities who had hosted similar events and was confident "we can handle it."
The company has agreed to pay Salida about $10,000 to stage the event on the city-owned Vandaveer Ranch. It will also pay the city $1 for every ticket sold and about $63,000 to cover public services such as police and code enforcement.
PHOTO GALLERY: Mumford & Sons At Red Rocks
"This is hands-down the biggest even to ever come to Chaffee County," city administrator Dara MacDonald said.
There are about 1,000 hotel rooms in the area, but most festival goers are expected to camp.
Gentleman of the Road Stopovers will also be held in Seaside Heights, New Jersey; Waverly, Iowa; Aviemore, Scotland; and Walla Walla, Washington.
In a news release, Mumford & Sons said it deliberately picked towns that normally do not see touring bands. "We deliberately look for towns that have something unique, or some vibe of which they are proud, explore them and enjoy what they have to offer," the band said.
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