CHICAGO (CBS) -- To the unassuming, Today is Wednesday, May 4, but to Star Wars fans, it's their day with its own slogan: May the Fourth be with you.
Star Wars is top of mind in Chicago with the battle over the Lucas Museum. CBS 2's Vince Gerasole sorts out what all the fuss is about.
Star Wars fans feel the force this fourth in different corners of the galaxy.
"I am actually going to get a Star Wars tattoo," said Anna Little of Nashville, Tenn. "It's going to be Darth Vader."
"In high school I celebrated Star wars day quite a bit, carried my light saber around with me," said Kevin Vanderheiden of Green Bay, Wis.
Twitter has registered nearly a million Star Wars related tweets this May the Fourth
You'll have extra money to spend at the Mos Eisly Cantina with Star Wars Day discounts. Kohl's is slashing some merchandise 40 percent, with one Jedi laptop marked down $150.
Ironically today supporters are preparing to rally to save franchise creator George Lucas' effort to bring his $740 million art museum to Chicago.
"It is not a Star Wars museum, it is an art museum," said supporter Gino Generelli.
From a deep collection of Norman Rockwell paintings, to comic illustrations, and cinema graphics The Lucas Museum of Narrative Art would feature works stretching far beyond the Star Wars galaxy.
"It is an art museum dedicated to cinema and frankly what is our modern mythology and it's something we have to capture and celebrate," said Generelli.
Tourism officials estimate it could draw one million more visitors to Chicago a year, pumping $2 billion into the economy over its first decade.
"This is just another great art offer to art enthusiasts throughout the entire world," said Choose Chicago Interim CEO Marc Anderson.
Visitors who may or may not feel the force.
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