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World's "ugliest" color plays role in anti-smoking campaign

Name: World's "ugliest" color plays role in anti-smoking campaign
Uploaded: 2016-06-02T11:01:41-0400
Duration: 49 s
Description: Australian researchers have found the world's most grotesque color. They are using the ugly hue on packages of tobacco products to see if it helps people quit smoking.

Australian researchers have found the world's most grotesque color. They are using the ugly hue on packages of tobacco products to see if it helps people quit smoking.