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Why brands are taking a stand on social issues

Nearly two-thirds of consumers around the world will now buy or boycott a brand based on the company's stance on social issues, according to a new report by Edelman, a global communications marketing firm. Richard Edelman, the company's president and CEO, spoke to CBSN's Tanya Rivero about the new marketing landscape and how brands are adapting. Edelman also represents CBS Corp. for public relations purposes.
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