ELIZABETH COOK:
00:01:19
OK, so does this AI tool extend to other Meta platforms like Facebook and WhatsApp. Right now, it's only available on the Meta AI app, Instagram, and WhatsApp. But Meta has said it does plan to bring it to Facebook Messenger and its advertisers in the future.
ELIZABETH COOK:
00:01:37
And you have to know to click certain things within your settings to opt out of this. So how can you protect yourself if you don't want someone using your photos to make AI deepfakes? Yeah, there are two main ways that you can proactively protect yourself. The first is that you can simply make your account private. If the AI can't see your account, it can't use your likeness. The other way to do it is to go into your settings under a category called sharing and reuse, and you can essentially block people from using your likeness. This is going to be really important for professional creators, who don't want to have to turn their accounts private just to avoid having their likeness used in AI images.
ELIZABETH COOK:
00:02:20
Yeah, and if you do this on Instagram now, will it also impact Facebook, or do you know if when eventually it's available on Facebook, you're going to have to physically go on Facebook and go into your settings and do the exact same thing? You might have to. It's definitely going to depend on how Meta configures the settings when that is eventually rolled out. We know that Meta has one main help center, so if they did enable a way for you to just click one button and be opted out across all platforms, that would be great for us users. But there's no guarantee that Meta will do that.
ELIZABETH COOK:
00:02:54
Katelyn, do you know why Meta is launching this type of program, given the kind of scrutiny they're under these days?
KATELYN CHEDRAOUI:
00:03:01
Surprisingly, AI image and video is one of the most popular forms of content for these AI companies. Meta certainly isn't alone in offering these different programs. Companies like Midjourney and Adobe Firefly have very similar products. What's different about this is that Meta is relying on its users that it has through Instagram to create these images.
ELIZABETH COOK:
00:03:28
Katelyn, thanks so much. Thank you.
