TINA KRAUS:
00:00:01
Liam Wildish has a one-track mind as he winds his way through busy roads across the UK.
LIAM WILDISH:
00:00:07
And then I'm driving along. I'm kind of like an owl in my head's all over the place.
TINA KRAUS:
00:00:12
He's always on the lookout. See, that one's filthy. So we could get that.
TINA KRAUS:
00:00:16
And driven by dirt, the kind caked on road signs. This will be a very good visual transformation. You've got the green over the top, but underneath, that sign is going to be white.
TINA KRAUS:
00:00:26
What began as a way to promote his window-cleaning business nine years ago evolved into a full-time internet identity. I got the name of Liam the Sign Guy, the guy that cleans the signs, and I kind of just rolled with it.
TINA KRAUS:
00:00:39
He turns grime into gold.
LIAM WILDISH:
00:00:41
We're up to nearly a million followers now.
TINA KRAUS:
00:00:44
With a simple and strangely addictive formula. The dirtier the sign, the better.
LIAM WILDISH:
00:00:50
One of my Instagram Reels has got 80.9 million views on it. You're just like, yes, he did it again.
TINA KRAUS:
00:00:57
California follower Corey [? Gowen ?] says he's hooked. [? COREY GOWEN: ?] It's like both soothing but also inspiring, and I just love it. And every time he posts, I'm like, get excited.
TINA KRAUS:
00:01:08
His comments section has become a road map of requests from people who want their city signs cleaned next. People may say, isn't that the government's job? It is, yeah, technically. You could argue that my channel shouldn't even exist.
TINA KRAUS:
00:01:22
But for Liam, it's less about whose job it is and more about the shared satisfaction. We've got this beautiful community of people that literally just love sign cleaning.
TINA KRAUS:
00:01:32
2,000 transformations later, he'll keep scouring the streets. Hopefully, we can find one that's like really, really dirty.
TINA KRAUS:
00:01:40
Because in the end, there's nothing quite like a fresh start. Tina Kraus, CBS News, Hertfordshire, England.
