Watch CBS News

Jennifer Ford on her store Premium Goods, collaboration with Nike

Jennifer Ford became the only Black female founder of a sneaker retailer in the U.S. when she opened her store Premium Goods in Houston. She joins "CBS Mornings" as part of our "Changing The Game" series to discuss breaking into a male-dominated industry, running her own business, and her history-making collaboration with Nike.
View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.