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How retailers use science to fill your cart

Name: How retailers use science to fill your cart
Uploaded: 2018-08-29T11:02:14-0400
Duration: 2 min 38 s
Description: Ever gone to a store for shampoo and come out with a whole cartload of items? Psychologist Moe Gelbart says retailers use the so-called “Target Effect” to influence people’s buying behavior. KCBS reporter Jo Kwon has the story.

Ever gone to a store for shampoo and come out with a whole cartload of items? Psychologist Moe Gelbart says retailers use the so-called “Target Effect” to influence people’s buying behavior. KCBS reporter Jo Kwon has the story.