From Elvis to Smokey the Bear: Past examples of public service campaigns applied to vaccines
In the “CBS This Morning” series Vaccinating America, efforts to spread the word about COVID-19 vaccines are covered. A series of ad campaigns in the coming weeks will try to educate people about vaccine safety and effectiveness. CBS News chief medical correspondent Dr. Jon LaPook takes a closer look at past public service campaigns including Elvis, Smokey the Bear and other celebrities.