Watch CBS News

Brands shift marketing strategies amid global crises

As the nation and world grapple with the coronavirus pandemic and an economic crisis, there's been a shift in what people value most these days. That shift is causing some brands to rethink how they market to consumers. Richard Edelman, CEO of the global communications firm Edelman, joins CBSN's Lana Zak to discuss how consumer trust is shifting during tumultuous times.
View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.