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$4.99 Chicken and Economics of Loss Leaders

How does Costco's $4.99 rotisserie chicken manage to defy inflation? In this episode, Jill and Mark break down the economics of loss leaders — and debate whether they're willing to serve a cheaper chicken. Plus, caller George has reached his longterm savings goal at age 37. Can he afford a lifestyle change?
Sep 22 (22:18)
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