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Viral social media post saves 50-year Christmas tradition at Fort Worth school

What started as a simple social media post turned into a Christmas miracle for hundreds of students in Fort Worth ISD.

At George C. Clarke Elementary School, a holiday tradition has been quietly changing lives for decades. 

For nearly half of a century, the school's Parent Teacher Organization has made sure every student receives a Christmas gift — often the only one some children will get all year.

"For the last 50 years, our PTO has purchased a gift for every one of our students," said Kyle Murphy, a testing coordinator with Fort Worth ISD. "90% of our students are considered economically disadvantaged, and for some of them, this is the only gift they'll receive."

This year, that long-standing tradition was nearly lost.

Murphy says during a meeting, staff realized the PTO didn't have enough funds to continue the program.

"We were sitting in a meeting, brainstorming what to do, and we didn't have the funds," Murphy said. "I just knew we had to fix it."

She didn't know exactly how — but she knew she had to try. So Murphy did something she had never done before: she turned to TikTok.

In a short video recorded from her office, she introduced herself and shared her mission.

"Hi, my name is Kyle, and I have 55 days to save Christmas," she said in the post, asking for help buying gifts for the school's 400 students.

Murphy had never used TikTok seriously before and had no idea what to expect.

"I'd seen creators throw out their cause and have it funded successfully," she said. "So that's what I did — knowing nothing about how TikTok worked."

Within hours, the video took off. Within days, it had more than a million views.

And people didn't just watch — they acted.

Donations began pouring in from across Texas and beyond. Some sent toys directly. Others donated through an Amazon wish list Murphy quickly created. Many gave what they could — even just $1 or $2.

"I've had donations of $1 or $5 from people saying, 'I want to help,'" Murphy said. "Those roll in constantly, and they really do add up."

Former students and their families also joined in, remembering how much the tradition meant to them when they were kids.

In just 48 hours, every single gift for all 400 students had been purchased.

But the generosity didn't stop there.

Because people wanted to keep helping, Murphy and the school decided to add weighted stuffed animals for every student, knowing the comfort they can bring to children who have experienced trauma.

"Our kids come from some trauma situations," Murphy said. "Knowing the therapeutic benefits of those stuffed animals, we added them to the wish list."

By the time Murphy drove to work one morning, the number had jumped from 400 to more than 500 stuffed animals — enough to share with a neighboring school.

Then came another idea: Christmas stockings.

After talking with parents, Murphy learned many students had never had one.

"Knowing that, we had to make that happen," she said.

Now, every student will also receive a stocking filled with necessities like toothbrushes, hats, and gloves — along with some fun surprises.

For Murphy, this was never about going viral. It was about making sure students felt seen.

"Our kids don't ask for much because they don't know what else is out there," she said. "I just wanted them to feel seen and loved and appreciated."

And watching strangers — including students from other schools — step up has left a lasting impact.

"It's those people who just want to show up and make a difference," Murphy said. "It's really reaffirmed the good in the world."

Thanks to the kindness of people Murphy has never met, a 50-year Christmas tradition will continue at George C. Clarke Elementary — bringing joy, comfort, and a sense of belonging to hundreds of students.

And this year, the lesson goes beyond the gifts under the tree.

Sometimes, it only takes one ask — and a community willing to listen — to save something truly special.

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