What Do E-book Readers Need to Catch Fire?
Amazon certainly orchestrated a coup in getting Oprah Winfrey's endorsement of the Kindle. But while that will continue the product's momentum, it's unlikely to be enough to revolutionize the book business. That's because, as often happens, tech companies get too focused on what their technologies can do and forget to look closely enough at what consumers need to support long-established habits. But there are some upcoming developments, like e-paper, that could, with a few changes, help the business leap along.
