User Controlled Ad Displays Via iPhone
Shortly after someone invented the cell phone, some other entrepreneurs developed the term mobile commerce. You can't blame them, as there would seem to be something compelling about tying doing business to a device that so many keep with them more religiously than their wallets. There have even been expanding efforts to let people buy merchandise in stores using their own handsets. And, of course, there's online advertising, after which Google and others lust. Now there's a new twist: using an smartphones iPhone to control an interactive merchandising display.