Facebook's Giant Marketing Mistake: It Works Backwards
Facebook trusts automation to pick out keywords to better target ads. But without better advertising, the results remain poor.
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Facebook trusts automation to pick out keywords to better target ads. But without better advertising, the results remain poor.
Sony tripped so badly on security, executive faces probably plowed furrows in the dirt. Time for other companies to learn and profit from the mistake.
Facebook tries to pump up demand for its stock. But experienced investors wonder whether the company has as much value as it says.
Apple will continue to outplace stock market growth for now because wireless mobile growth is lifting the company. But competitors are beginning to pass it.
The speed at which the death of Obama bin Laden become public shows how old ideas of controlling news have become obsolete.
Details in two patent suits help explain the danger Google faces from patent infringement suits brought by Oracle and Microsoft.
Big sales gains still leave Motorola in the red. One reason: its research & development costs are way out of whack.
Microsoft had strong results even with weak sales of Windows. The answer? The company has focused on revenue diversification.
Michael Arrington, co-editor of TechCrunch, which sold to AOL last fall, ramps up his investment in the start-ups the company covers. Is he trying to get booted?
VCs are happily pouring money into tech -- especially mobile, games, and social networks -- but faster than they can raise it.
If current app marketplace growth continues, the number of Android apps will overtake iPhone apps in five months.
Penguin Group starts an online service for people who want to pay to self-publish, otherwise known as vanity publishing.
AOL plans on 8,000 new bloggers for its Patch hyperlocal news sites. And, of course, they want volunteers, not employees.
Apple tries to explain itself out of its location tracking jam. This time, though, its much vaunted reality-distortion field may not be up to the task.
Sony security ineptitude leaves tens of millions exposed and gives customers a really, really good reason to do business with someone else.