"Barbie" has biggest opening day of 2023, "Oppenheimer" not far behind
Though "Oppenheimer" and "Barbie" have starkly different stories, they do have something in common: getting audiences back into theaters.
Barbie
Big brands helping build "Barbie" buzz
The "Barbie" movie is out and the marketing leading up to the big release, in addition to collaboration with big brands, has reinvigorated people's long-time love for Mattel's iconic doll. Hope King, senior business reporter for Axios, joins CBS News to talk about the marketing blitz for "Barbie."
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