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Bay Area Super Bowl 50 Committee Launches Niners-Raiders Food Drive

SAN FRANCISCO (CBS SF) -- The San Francisco Bay Area Super Bowl 50 Host Committee is launching a holiday campaign to address childhood hunger in the Bay Area during the 49ers-Raiders game in Oakland on Sunday.

The committee's goal is to raise $150,000 in cash -- which, they believe, will buy $900,000 worth of food -- for the designated food banks of the Oakland Raiders and San Francisco 49ers.

People are encouraged to donate via:

  • text message (text "TOUCHDOWN [donation amount]" to 41444)
  • Twitter (tweet @50Fund [donation amount] with hashtag #tinygive)
  • online at www.50Fund.org

Donations will be matched 2 to 1, up to a total of $50,000, by The Safeway Foundation and the host committee's recently-launched legacy fund.

Donors will have a chance to win two tickets to Super Bowl XLIX on February 1, 2015, in Glendale, Arizona.

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