(CBS NEWS) - "This Is The End" in more ways than one. After a nearly 30-year run, the Blockbuster corporation officially rented out its final movie ever.
On Monday, the now-defunct video chain posted a picture on its Twitter account capturing the last rental, which took place in Hawaii on Friday night at 11 p.m. local time.
Aptly, the final rental was the Seth Rogen apocalyptic comedy, "This is the End":
Rogen himself was a big fan of Blockbuster, growing up in the days before online streaming services, and he took to his Twitter account to mark the bittersweet occasion:
Launched in 1985, Blockbuster quickly caught on with millions of home viewers, first with VHS rentals (who can forget "be kind, rewind") before moving on to DVDs in the late '90s/early 2000s. Video games also proved a big seller, with selections offered on every major console since the original Nintendo. At the height of its popularity in 2004, there were over 9,000 Blockbuster locations. But the rental chain was unable to keep up with newer home viewing alternatives like Netflix and video on demand.
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