Watch CBS News

Heinz Made Up Famous Number 57

By: KDKA-TV News Staff

PITTSBURGH (KDKA) -- This one might sting a little for Heinz Ketchup fans.

The famous number 57 on every bottle of Heinz Ketchup is all a lie.

When H.J. Heinz came up with the "57 varieties" slogan more than 100 years ago, the company did not have 57 Heinz varieties. The inspiration actually came during a trip to New York City when he saw an ad for 21 styles of shoes. Heinz wrote in his journal that the ad was memorable, and he changed his branding a week later.

There are a lot of theories on how Heinz landed on 57, from it being a combination of his and his wife's lucky numbers to the psychological influence of the number seven.

EMERGENCY COMPONENT - LOCAL

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.