Giant Eagle ending fuelperks+ program
PITTSBURGH (KDKA) -- Giant Eagle is ending its fuelperks+ program.
On a notice posted to its website, Giant Eagle said the program will be moved into an enhanced myPerks Loyalty Program on Jan. 25. Any existing fuelperks will be converted to perks in customers' new myPerks accounts, the company said.
"We are merging the best benefits of fuelperks+ and myPerks into a single loyalty program bringing you the fuelperks+ rewards you love, like free gas and up to 20% off groceries, are now also available in the myPerks program, but with the added choice of dollar rewards delivering great savings on groceries and gas at a time when you need it most," the notice on Giant Eagle's website reads.
The company said customers can still use their current Advantage Card to earn and redeem perks. Customers don't have to do anything; their accounts will automatically switch over on Jan. 25. Customers can choose to switch earlier though.
MyPerks allows customers to earn on purchases at Giant Eagle, Market District and GetGo. In an FAQ, Giant Eagle said it created myPerks after listening to what employees and customers said about fuelperks+ and used that feedback to create a "simpler program with more accessible and frequent savings."
Giant Eagle wants people to know they're not losing any savings. Instead, think of it as two loyalty programs merging into one -- the best one yet, Giant Eagle said. It'll get everyone into one streamlined program since some are on the old fuelperks+ program and others are on the newer myPerks one.
This new system will offer customers at the pump or in the grocery store the choice to either redeem their perks in dollars or a percentage. Right now fuelperks+ customers can only claim a percentage off. Giant Eagle said that if you're doing a huge shopping haul before a party or the holidays, the percentage usually saves you more money. The system will take the guesswork out and tell you which option will save you the most cash.
"It's very helpful because I shop a lot at Giant Eagle, plus I get all my prescriptions at Giant Eagle, so every money that you spend, it adds up," said shopper Darlene Brylka.
Customers have to be at least 18 years old to join the myPerks program. There's no cost to join or use the program.
A Giant Eagle spokesperson issued this official comment on the update:
"We're pleased to announce that we will be launching an enhanced myPerks loyalty program to all customers in January. The enhanced program will combine the best benefits of both fuelperks+ and myPerks into a single loyalty program so we can continue to deliver great savings to all our customers at a time when they need it most. We've listened to the feedback we've received from our customers and will be evolving the myPerks program to include the most popular perk redemption opportunities like free gas, up to 20 percent off groceries, and the choice of dollar rewards.
"On January 25, 2024, the fuelperks+ program will end, and all customers will be moved into the enhanced myPerks program. No customer action is needed, and any unused perks will be automatically converted into myPerks and available to redeem."
