Stylist Felix Mercado of Say It With Style Fashion & Beauty Services, left, helps actress Terri Colombino, right, look for a dress to wear to the 34th Annual Daytime Emmy awards. Here he shows her a dress by Priscilla of Boston.
Actress Jennifer Landon, who plays Gwen Norbeck on "As The World Turns," considers a gown by Reem Acra to wear to the 34th Annual Daytime Emmy Awards on June 15, 2007. Landon is the daughter of the late Michael Landon, star of "Little House On The Prairie."
Stylist Felix Mercado, left, shows actresses Alexandra Chandro, center, and Terri Colombino, right, a dress by Reem Acra. A photo spread of the fitting appears in the June 12 issue of CBS Soaps In Depth magazine.
Alexandra Chando, left, Terri Colombino, center, and Jennifer Landon, right, discuss the merits of a gown by Reem Acra as they choose their red carpet looks for the 34th Annual Daytime Emmy awards. Chando and Landon are both nominated for outstanding younger actress.
Terri Colombino checks out her choices as she looks for just the right gown to wear to the 34th Annual Daytime Emmy Awards ceremony, which airs on CBS on June 15, 2007. Colombino plays Katie Peretti on "As The World Turns."
Rows and rows of shoes by Guiseppe Zanotti Design and Stuart Weitzman are displayed near the dresses so the actresses and their stylist can easily pull together the right look. The fitting took place at Greg Weiner Studios in New York on May 7, 2007.
Celebrity stylist Felix Mercado selects a dress from the dozens he brought for the actresses to choose from. Mercado says he does his homework about each of his clients ahead of time, looking at photos and determining what they've worn in the past.
Gowns are brought in from top designers, who loan out their dresses for actresses to wear on the red carpet. Mercado showed dresses from Badgley Mischka Platinum, Joanna Mastroianni, Reem Acra, David Rodriguez, Priscilla of Boston/Melissa Sweet and John Galliano.
No detail is left out at the fitting, including jewelry by Judith Ripka and Alex Solder Fine Jewelry as well as belts and evening bags.