Interbrand, a brand consulting company, has ranked the best global brands of 2017 by weighing three factors: the financial performance of a company's branded products or services; the role the brand plays in persuading customers to choose the company; and whether the brand persuades customers to pay a premium for products or services.
Here are the top 50 names to make the list, plus the financial value of each brand in Interbrand's analysis.
According to Interbrand, the name of Siemens, a manufacturer, is worth $9.98 billion.
Allianz, a financial services brand, ranks next with a brand worth $10 billion.
The Porsche name is worth $10.1 billion.
Interbrand says HSBC, a banking and financial services company, has a brand worth $10.5 billion.
Citi, the global banking company, has a brand worth $10.6 billion.
Cosmetics giant L'Oreal has a brand worth $10.7 billion.
44. Goldman Sachs
The Goldman Sachs name in investment banking is worth $10.9 billion, according to Interbrand.
Food manufacturer Kellogg's has a moniker worth nearly $11 billion.
AXA, an insurance company, has a brand worth $11 billion.
The brand name of tech company Philips is worth $11.5 billion in Interbrand's analysis.
The Volkswagen brand is worth $11.52 billion.
Nissan's brand is worth $11.53 billion.
The Audi brand is worth $12 billion.
Accenture, a business management consultancy, has a name worth $12.5 billion.
Nescafé's brand is worth $12.7 billion.
Hyundai's brand is worth nearly $13.2 billion.
eBay has a brand name worth just over $13.2 billion.
Ford's brand is worth $13.6 billion, according to Interbrand.
Hermès, the luxury fashion brand, is worth $14.2 billion.
The Budweiser brand is worth $15.4 billion.
30. J.P. Morgan
The brand of J.P. Morgan, the banking and financial services giant, is worth $15.7 billion.
The brand of shipping service UPS is worth almost $16.4 billion.
Pampers, a baby and toddler products brand, is worth more than $16.4 billion.
27. American Express
The American Express brand is worth $17.8 billion.
Gillette, a personal-care product brand, is worth $18.2 billion.
The Ikea name is worth $18.5 billion, according to Interbrand.
Zara, a global clothing and accessories retailer, has a brand name worth $18.6 billion.
H&M, another clothing retail brand, is worth nearly $20.5 billion.
The Pepsi brand is worth $20.5 billion.
SAP, a software company, has a moniker worth $22.6 billion.
The Honda brand is worth $22.7 billion, earning it a spot in Interbrand's top 20.
19. Louis Vuitton
Louis Vuitton, a luxury fashion brand, is worth $22.9 billion.
The Nike brand is worth $27 billion.
The brand of Oracle, a technology company, is worth $27.5 billion.
Cisco, a software brand, is worth $31.9 billion.
Another high-tech brand, Intel, is worth $39.5 billion.
The Disney brand is worth $40.8 billion.
The BMW brand is worth 41.5 billion.
The McDonald's name is worth $41.5 billion.
11. General Electric
The brand of General Electric is worth $44.2 billion.
The IBM technology brand is worth $46.8 billion, ranking it in the top 10 on Interbrand's list.
The Mercedes-Benz brand is worth $47.8 billion.
The Facebook brand is worth $48.2 billion.
Toyota is a brand worth $50.3 billion, making it the highest-ranking auto company on Interbrand's list.
Samsung's brand is worth $56.2 billion.
Amazon has a brand worth $64.8 billion.
Interbrand values the Coca-Cola brand at $69.7 billion.
Microsoft's brand is worth $80 billion.
The Google name is worth $141.7 billion.
And the top-ranking company on Interbrand's list: Apple, with a brand worth $184.2 billion.