The wildly popular Instagram feed Hot Dudes Reading is all about just that: Photos of good looking men enjoying books. (The feed has a "No Kindles" policy.)
Since launching about a month ago, the account has gained 400,000 followers thanks to photos like this one, of a young man reading Alex Garland's Tesseract on the No. 6 train in New York.
Reading in the sun
Some photos, such as this one from California, were re-posted on the Hot Dudes Reading Instagram account with permission from the men featured.
Their participation is helping to promote a partnership between Hot Dudes Reading and First Book, a charity that helps introduce reading to at-risk youth.
The owners of the Hot Dudes Reading account recently posted a message on Facebook reaching out to the photos' subjects, offering to take down any snapshot that made them uncomfortable. No takers so far.
Bundled up in Brooklym
The creators of the Hot Dudes Reading account are hoping to raise $50,000 for the charity First Book via an IndieGoGo campaign.
This man was photographed reading at the Lorimer subway station in Brooklyn.
C Train literacy
This New York subway passenger was snapped while reading Chris Kyle's American Sniper.
Not that kind of guy
Not much is known about this reader, other than he was on New York's L Train and appears to be a fan of Lena Dunham. The book is her memoir, Not that Kind of Girl.
This "hot dude" was spotted on New York's E Train reading Jared Diamond's Guns, Germs and Steel.
For a good cause
This Utah man allowed himself to appear on Hot Dudes Reading to support the First Book charity drive, which has raised more than $3,000 at last look.
Sci-fi on the F Train
New York's F Train hosted this man and his choice in reading, the sci-fi phenomenon Annihilation by Jeff VanderMeer.
Rowling's alter ego
An F train rider takes in The Silkworm, a novel by Robert Galbraith, otherwise known as Harry Potter creator J.K. Rowling.
Just who's behind the snapping of this man, who is reading The Life and Death of Great Cities on the F train in New York?
"Not a specific name," a rep for Hot Dudes Reading said in an email, "but suffice to say, we’re a very close-knit group of 20-30-something male and female New Yorkers."
Traveling at the speed of light
Life at the Speed of Light: That's the biology-themed book chosen by this New York subway rider.
A quick-thinking photographer caught this man reading Moby Dick on New York's L train.
Romance on the line
Men love romance too, as indicated by this N Train-riding New Yorker with a copy of The Fault in Our Stars.
Charles Dickens had a fan in this man on New York's R Train.