AP Photo/Jae C. Hong
Kirk Gilmore jokingly poses with a video game character from Red Faction Armageddon at the THQ booth at the E3 Expo in Los Angeles, Wednesday, June 16, 2010.
AP Photo/Jae C. Hong
Dancers perform while demonstrating on Dance Central, Wednesday, June 16, 2010, at the Microsoft booth at the E3 Expo in Los Angeles.
AP Photo/Jae C. Hong
Mansour Behrooz, left, taakes photographs as dancers demonstrate on Dance Central at the Microsoft booth at the E3 Expo in Los Angeles, Wednesday, June 16, 2010.
AP Photo/Jae C. Hong
Show attendees look at Avatar's Power Suit, displayed at the Ubisoft booth at the E3 Expo in Los Angeles, Wednesday, June 3, 2009.
Katy Winn/AP Images for Ubisoft
Attendees walk through the Ubisoft Booth at the E3, Electronic Entertainment Expo on Tuesday, June 15, 2010, in Los Angeles.
Chris Weeks/AP Images for SCEA
Attendees watch a 3D game demonstration at the Sony Computer Entertainment America press event in Los Angeles, Tuesday, June 15, 2010.
Casey Rodgers/AP Images for Nintendo of America
Reggie Fils-Aime, president of Nintendo of America, announces a substantial slate of games on the way for the Wii console and Nintendo DS family of systems, with a list of characters and franchises that appeal to all types of gamers, during the company's presentation on the opening day of the 2010 E3 Expo, on Tuesday, June 15, 2010, in Los Angeles.
Casey Rodgers/AP Images for Nintendo of America
Satoru Iwata, president of Nintendo Co., Ltd., shows off the highly anticipated Nintendo 3DS, the newest member of the Nintendo DS family of systems which allows users to view games in 3D without the need for special glasses, during the company's presentation on the opening day of the 2010 E3 Expo, on Tuesday, June 15, 2010 in Los Angeles.
Casey Rodgers/AP Images for Nintendo of America
Attendees try out the highly anticipated Nintendo 3DS, the newest member of the Nintendo DS family of systems which allows users to view games in 3D without the need for special glasses, following the company's presentation on the opening day of the 2010 E3 Expo, on Tuesday, June 15, 2010, in Los Angeles.
Vince Bucci/AP Images for Xbox
Don Mattrick unveiled a slimmer, sleeker new Xbox 360 at the Microsoft E3 Media Briefing on Monday, June 14, 2010, in Los Angeles. The console was shipped to retailers that day, priced at $299.
Vince Bucci/AP Images for Xbox
Xbox 360 briefed and demonstrated "Kinectimals," a completely controller-free experience that allows animal lovers of all ages to get up close and personal with some of the world's most exotic creatures, at Microsoft's E3 Media Briefing on Monday, June 14, 2010, in Los Angeles.
Vince Bucci / AP Images for Xbox
Don Mattrick of Xbox, left, director Steven Spielberg, center, and Peter Molyneux of Xbox, right, pose for a portrait in the Xbox booth during the E3 2010 conference held at the Los Angeles Convention Center in Los Angeles on Tuesday, June 15, 2010.
Casey Rodgers /AP Images for Xbox
At the Xbox 360 E3 Media Briefing, Bungie's Marcus Lehto showcases "Halo Reach", the biggest blockbuster game of 2010, on Monday, June 14, 2010, in Los Angeles.
Casey Rodgers/AP Images for Nintendo of America
Reggie Fils-Aime, president of Nintendo of America, announces a substantial slate of games on the way for the Wii console and Nintendo DS family of systems, with a list of characters and franchises that appeal to all types of gamers, during the company's presentation on the opening day of the 2010 E3 Expo, on Tuesday, June 15, 2010, in Los Angeles.
AP Photo/Adam Lau
Anthony Le, left, rides an escalator in his homemade "War Machine" costume outside E3 Expo, a North American trade show for the video game industry, Monday, June 14, 2010, in Los Angeles. Although he doesn't have a pass to the industry-only show, the fan drove 20 hours from Colorado to "be here in the spirit of video games."
AP Photo/Adam Lau
Anthony Le crosses street in his homemade "War Machine" costume outside E3 Expo, the premier North American trade show for the video game industry, on Monday, June 14, 2010, in Los Angeles.