Contestants in the WE TV's "Bridezillas" cake-eating contest wait to cross Broadway in New York's Times Square on their way to the competition, Tuesday, June 12, 2007. The 15 brides faced off in Times Square for a grand prize of $25,000 to kick off the fourth season of the cable channel's "Bridezillas" series, which returns Sunday, June 17.
Heather Gleason, right, of Lincoln Park ,N.J., and Joan Newgenbauer, of Ocean, N.J. inspect the cakes they will be eating during WE TV's "Bridezillas" cake-eating contest. Tuesday, June 12, 2007 in New York's Times Square.
With nervous looks on their faces, Heather Gleason, of Lincoln Park , N.J., and Katherine Cruden, of Manhattan wait in New York's Times Square for WE TV's "Bridezillas" cake eating contest to start, Tuesday, June 12, 2007.
Contestants in WE TV's "Bridezillas" cake eating contest cross Broadway in New York's Times Square on their way to the competition, Tuesday, June 12, 2007.
Erin Wade, right, of Manhattan, and Erica Foeldvari, center, of the Brooklyn borough of New York, compete in WE TV's cake-eating contest, Tuesday, June 12, 2007 in New York.
Erica Foeldvari, foreground, of the Brooklyn borough of New York, and Stephanie Florio, of Sayville, N.Y., compete in WE TV's " cake eating contest, Tuesday, June 12, 2007 in New York. Florio won the ultimate cake eating contest for a grand prize of $25,000 to kick off the fourth season of the cable channel's "Bridezillas" series, which returns Sunday, June 17.
Stephanie Florio, of Sayville, N.Y., reacts after winning WE TV's cake-eating contest, Tuesday, June 12, 2007, in New York.
Remember this? Women dressed in wedding gowns dive into a giant wedding cake to find a $50,000 prize on June 7, 2005 in New York's Times Square. Twenty brides-to-be participated in a promotion for the Women's Entertainment cable television network's "Bridezillas" show.
The 2005 winner was Gina Savastano of Monroe, N.Y., covered in cake, who is seen here as she accepts a check after she and 19 other women in wedding gowns dove into a giant wedding cake to find a $50,000 prize.
Twenty brides dressed in wedding gowns dive into a large wedding cake to find a $50,000 prize June 7, 2005, in New York's Times Square.