Has breast cancer awareness gone too far? That's what some are asking, now that the campaign's signature pink seems to be showing up just about everywhere and on just about everything - from the Great Sphinx in Egypt to pink handgun grips.
"The pink drives me nuts," Cynthia Ryan, an 18-year breast cancer survivor who volunteers to help women with the disease, told the Associated Press. Of course, not everyone shares that sentiment. "Research doesn't come cheap," said a spokesman for the Susan G. Komen for the Cure - which says breast cancer awareness efforts have helped the foundation raise hundreds of millions of dollars for breast cancer research.
What do you think? These 26 images may help you make up your mind...
Brazil's famous Christ the Redeemer statue in Rio de Janeiro was lit up in pink on Oct. 4, 2011, to mark the start of the national breast cancer awareness campaign called "Pink October."
Is it still called the White House when it's not white? Here, the presidential mansion is bathed in pink light on Oct. 3, 2011, to launch Breast Cancer Awareness month.
The Indianapolis Colts cheerleaders are just some of many who are wearing pink during games in honor of Breast Cancer Awareness Month this October.
But it's not just NFL cheerleaders who go pink - players do, too. Here, San Diego Chargers player Antonio Garay shows up at a game with a pink ribbon shaved and painted onto his head.
The fight against breast cancer is no small feat - and large monuments around the world prove it. Both the Great Sphinx and the Great Pyramids in Egypt glow pink to support breast cancer awareness.
Can bras protect breasts? Bra company Aerie draped thousands of bras over the Hot Metal Bridge in Pittsburgh on Oct. 5, 2011, to heighten breast cancer awareness.
Aerie said $1 from every sale during October will be donated to a breast cancer charity, up to $50,000.
Handgun manufacturer Smith & Wesson strikes fire against breast cancer with this pink grip.
Jenners, a department store in Edinburgh, Sctoland, was lit pink by Elizabeth Hurley for Estee Lauder's Breast Cancer Awareness Campaign on Oct. 4, 2011.
Pretty in pink? Popular make-up brand Sephora created a pink eyelash curler - one of many pink-theme products that promotes breast cancer while also boosting sales.
These t-shirts created by cheerleaders in an Arizona high school were intended to support breast cancer awareness - but were banned by the school principal, who deemed them inappropriate.
On Oct. 16, 2011, Wyclef Jean hosted a Pink Zumbathon Party at Alexandra Palace in London.
Mexico City's Palace of Fine Arts is seen here illuminated in pink lights as part of the "World Day against Breast Cancer" on Sept. 29, 2011.
What's more magical than a pink castle? Here is Odescalchi Castle in Bracciano, Italy - made famous by Tom Cruise and Katie Holmes as their wedding location - lit up in pink last May during Susan G. Komen's international Race for the Cure.
The U.S. Custom House in South Carolina went pink, with a glowing ribbon to boot.
This Denver, Colo. home was painted pink by volunteers on Oct. 5, 2011, as part of an awareness campaign by Yoplait. Advocates wanted to remind people that the fight against breast cancer starts "right next door."
Budapest's landmark Chain Bridge across the Danube River was lit pink by GE for breast cancer awareness.
Casa Rosada, translated the "Pink House," is the official seat of the government in Argentina. And it officially turns pink for Breast Cancer Awareness Month.
Here is the world's tallest self-supporting tower glowing pink to support breast cancer awareness.
Participants are decked out in pink for the 2011 Avon Walk For Breast Cancer in New York on Oct. 16, 2011.
The Shrine of the Book, a wing of the Israel Museum in Jerusalem, went pink to launch a week of activities for breast cancer awareness in 2010.
These pink balloons were decorated to mark the Breast Cancer Awareness Campaign in Seoul, South Korea, on Oct. 5, 2011.
Downtown Seoul is surrounded by pink balloons this October.
Turn water into - pink? NFL football team Buffalo Bills turned Niagara Falls pink as part of their Breast Cancer Awareness Month campaign.
Breast cancer awareness on wheels? This Canadian tour bus runs across Canada in partnership with the Canadian Breast Cancer Foundation.