Apple opens store in NYC's Grand Central Station

Eager Apple fans lined up early to get a first look at the Grand Central Apple store. The store opened this morning.

Excitment builds for the newest Apple store

A sign and velvet rope blocked the entrance to the Apple store until this morning.

Killing time

Two Apple fans talked as they waited in the line that quickly grew this morning.

Father and son combo

The first two people in line were Jacob Davis (right) and his father, Robert, who came down from Albany, N.Y., to check out the store.

Apple employees at the ready

An army of red-shirted Apple employees waited for the rush of new customers looking to check out the store. Here are two preparing for the opening.

An iPad testing area

On one side of the store, a table with bean bag chairs and iPads were set up--a popular spot for children and young adults.

Grand Central motif

The Grand Central store integrates the station's classic look.

Anticipation

Throngs of people wait outside the Grand Central Apple store before its official opening today.

Official opening

Apple employees greet the store's first customers.

First look

Customers get a first look inside the Grand Central store.

Consulting Apple

A customer seeks advice from an Apple employee.

Inside the Apple store

While it takes its visual cues from Grand Central, the store definitely shows Apple's influence.

Apple's iPad lineup

All of Apple's products were on full display.

An open air feel

The location features lots of open space, including chandeliers and the iconic high ceilings of the station.

Checking out the wares

A customer checks out an iPad from one of many tables showing off Apple's products.

Apple's iPod lineup

Apple's full iPod lineup is on display.

Walking up to the right wing

Along with the east and northeast balconies, customers can swing a right after coming up the main entrance and head up the stairs to the personal setup area and accessory store.

A well-lighted store

Apple's store benefits from natural light filtering through the station.

Capturing the moment

A visitor snaps a photo of the store's grand opening.