Ziff Davis Gets Out Of The Game: Sells 1UP Digital Net To Hearst; Shutters EGM Mag
This story was written by David Kaplan.
Looking to conserve its resources for its PC Mag Digital business, Ziff Davis Media has sold off the 1UP Digital Network, its collection of video game sites, to Hearst Corp., which will fold it into the UGO Entertainment division, the companies said. In conjunction with the sale, the related print mag Electronic Gaming Monthly will publish its last issue this month. Terms of the deal were not disclosed.
Since finishing up its Chapter 11 proceedings last summer, Ziff Davis has sought to devote more energy to building up the PC Mag online network. Before this, Ziff Davis' biggest step in the streamlining process involved the shuttering of PC Mag as a print product in November. As for Hearst's UGO, the addition of 1UP's sites is designed to further consolidate its efforts to build up content for gamers since Hearst bought the 11-year-old male-centric entertainment company in July 2007.
By David Kaplan