Writing to Persuade -- Author Ross Guberman on What Professionals Need to Know

Last Updated Mar 21, 2011 4:11 PM EDT

The most important quality in an employee is integrity, but the most important ability is effective communications. Ross Guberman's new book Point Made is directed at lawyers, but is essential reading for anyone who wants to create written or oral presentations that are clear and persuasive..

Continue for Guberman's thoughts on making writing vivid, phrases and constructions to avoid, and what you can learn about writing from Barack Obama.

Making writing punchier »

  • Nell Minow

    Nell Minow, a member of the board of GovernanceMetrics International and founder of The Corporate Library, writes about corporate governance issues, focusing especially on CEO pay, executive compensation, shareholder rights and best business practices.You can follow her on Twitter at @nminow.