Will Today's Teens Go For Elvis, Too?
Teenagers in the 1950s and '60s went wild over Elvis Presley, much to the consternation of their parents. But kids in the new millennium aren't so stirred by rock 'n' roll's original rebel.
Next year, three decades after Presley's death, the multimillion-dollar Elvis business will try to connect with a new generation of teenage fans. More film clips, photos and other material from the vast Presley archives will be showing up online.
Elvis Presley Enterprises plans to take advantage of MySpace and YouTube.
The Elvis archives are believed to offer a rich source of material for digital use.
Presley was 42 when he died of heart disease and prescription drug abuse at Graceland in 1977.