What's the Best Day to Issue a Press Release?

Last Updated Sep 11, 2008 10:52 AM EDT

What's your favorite day to issue a press release? Do you time your releases to try to maximize media coverage, or to reach your other audiences?

I ask because on Sunday I wrote an item saying that we ought to try sending email pitches on Sunday, when people might have more time to consider it. A few people wrote comments disagreeing, so I thought I would open the wider discussion about which is the best day and why. Please leave a comment if you feel strongly about one day over another and tell us why you feel that way.

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  • Jon Greer

    Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

    Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.