What would you say to a $299 iPad?
The rumored expansion of iPad models this year may reduce the price of entry for owning an Apple tablet, if a new report is to be believed.
Despite having its report on Apple planning to triple its iPad lineup this year
In a research report issued earlier today, the site once again asserted that Apple plans to expand its lineup of iPads by adding models that serve the "high-end segment" and "the midrange," while continuing to offer the iPad 2.
"With the existing iPad 2, the Apple tablet series may cover all price segments--from entry-level to high-end. Apple's pricing strategy for its iPad series is crucial to the tablet market. It remains to be seen at what price level Apple will set its entry-level iPad. For Wi-Fi-only models, U.S. $299, U.S. $349 or U.S. $399 may all be possible," the outlet said.
A $299 iPad has been available before, but there were caveats galore. It was Apple's first-generation device, and it only sold at
Since then, competitors have emerged, including Amazon.com and its Kindle Fire, which made waves near the end of last year, selling for $199. While not sporting as big of a display, and missing a handful of hardware features found on the iPad, it sells for less than half the price of Apple's current entry-level iPad, with reports pegging sales at
Apple has maintained the same pricing structure since the introduction of the iPad in 2010, offering Wi-Fi and Wi-Fi + 3G models of the tablet at different pricing tiers for its 16GB, 32GB, and 64GB models. The entry-level 16GB model with Wi-Fi starts at $499, with each additional tier of storage, plus optional 3G networking, tacking on costs scaling up to $829.
One important consideration is the cost of producing the iPad. A teardown of the iPad 2 by IHS-owned iSupply last year estimated the total cost of Apple's two 32GB models to start at $326.60, with manufacturing costs pushing that total north of $333. iSuppli lists the LCD screen as the most expensive part of the tablet, at $127. Costs could have certainly come down between then and now, but Apple is expected to be utilizing panels with considerably higher pixel density in the next iPad,
Apple has been known to make considerable price cuts on its products, though such moves have been few and far between. The shortlist includes the $200 price cut on the original iPhone, a move that came a little more than two months after its introduction and infuriated early buyers, leading to Apple
The suggested iPad price cut comes alongside price reductions on two high-profile tablets in recent days, with Sony
