Staff at Google may be asking, What skills does Boone bring to Google? Based in his history at Enfatico, I offer the following as a primer for Boone's new colleagues:
Confidence: As Boone strides around the office in his collection of open-necked shirts he will exude total confidence that everything is going to be OK. Nothing at all is going wrong. Everything is going right. And whatever you're working on is a fantastic idea that can't possibly fail. Believe in yourselves, Googlers!
Public relations: Boone has loads of experience in supervising PR staff as they insist that nothing is wrong, even when everyone else says that it is. One example: His PR person at Enfatico insisted that Enfatico was not dead last April when, in fact, it obviously was.
Pitching new business: Boone has extensive experience pitching new ad accounts. (Slightly less experience in winning them, however.)
Blogging: Who could forget Nextstoryboard.com, Enfatico's awesome blog about advertising? (Er WPP, apparently. It's been wiped from the face of the internet.)
Managing up: Boone is a master at managing his managers. Notice that WPP CEO Martin Sorrell didn't say that Enfatico "went wrong" when Boone was in charge. (He merely agreed with the statement.)
Handling freelancers: He'll save Google money on that left, right and center.
Layoffs: He handled a lot of them.
- Enfatico Is Dead: Senior Execs Laid Off; Y&R Takes Lead; Commemorative Hitler Video Aired
- WPP Chief Sorrell Agrees That Enfatico "Went Wrong"
- Y&R's Stringham: Email Suggests Enfatico Is a Problem That Needs Fixing
- The Enfatico Fiasco: Isn't This All Dell's Fault?
- Enfatico is Wrapped Into Y&R; Layoffs Expected; Dell Looks Elsewhere
- Enfatico CEO Boone: Dell Ain't Everything -- We're Pitching New Clients
- Dell Ad Chief Jarvis Got $1.2 Mil. Severance Deal for Not Producing Ads
- With Second Dell Client Gone, Enfatico Must Prove Itself in 2009 -- Cheaply
- Dell's Enfatico Is a Rare Misstep for WPP's Sorrell