"Veronica Mars" project breaks Kickstarter record

Creator/executive producer Rob Thomas, left, answers questions about the upcoming season of "Veronica Mars" as actress Kristen Bell looks on during The CW's Television Critics Association press conference in Pasadena, Calif., on July 17, 2006.
AP Photo/Lucas Jackson

"Veronica Mars" is kicking it on Kickstarter.

The TV show about a crime-solving California teen looks like it is destined to be made into a movie after fans contributed $1.3 million and counting on the crowd-funding site on Wednesday.

That makes the project the fastest yet to reach $1 million on Kickstarter -- in 4 hours, 24 minutes -- and the most-funded film or video project to date, according to a site spokesman.

The show starring Kristen Bell was cancelled after three seasons in 2007, but has since gained a cult following on Netflix. Its goal is to raise $2 million in 30 days for a summer shoot.

Bell sent a slew of tweets about the fundraising campaign, thanking "Mars" fans for their support and warning that the excitement might send her into early labor (she's pregnant with her first child):

Show creator Rob Thomas says if the funding goal is reached, the movie will hit theaters in early 2014.