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USA Today Will Be Sold On Amazon's Kindle

This story was written by Staci D. Kramer.


Gannett (NYSE: GCI) flagship USA Today is the latest paper to be sold through Amazon's Kindle. The top-selling U.S. paper has yet to show up in the Kindle Store but Amazon (NSDQ: AMZN) told Kindle subscribers on Christmas morning that they'll be able to download the Dec. 26 edition for free. USA Today, which doesn't publish on holidays, only offers weekday editions so the first issue for sale will be Dec. 29.  We're still checking on the subscription and single-issue prices. Single Kindle copies tend to go for 75 cents while monbthly costs vary: the New York Times, published daily, is $13.99 a month, while the Wall Street Journal (six days) and the Washington Post (daily) run $9.99.

Often requested by Kindle users, USAT is only the 21st U.S. paper and the 28th paper overall to show up in the device store. Some publishers, including the NYT, have talked about their surprise at the service's success but it's hard to gauge just how meaningful that it. Amazon also has received considerable publicity from the likes of Martha Stewart raving about reading the Wall Street Journal on her Kindle (no ink to rub off) and others who talk about substituting print editions for Kindle subscriptions. (I don't subscribe to any Kindle newspaper editions, preferring to keep my print subscriptions and download single issues while traveling.)


By Staci D. Kramer

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