Total Movie Curls Up With Sexy Girlie

Total Movie, a new movie magazine, launched in early September at New York's Altman Building. The magazine is for the leisure-loving, blockbuster-film-going DVD player owner. Each issue comes with a DVD loaded with movie trailers and exclusive short films.

At $7.99 (newsstand price) an issue, it does not pretend to be a sensitive exploration of today's cutting edge art house films. Instead it's a promotion of Hollywood's glossy, sexy, horror and action-filled cinematic adventures, and is comparable to buying a ticket to one of these films at around the same price.

The testosterone pulsates from the cover of the first issue. Elizabeth Hurley, object of temptation and Bedazzled's forbidden fruit, is wrapped in the coil of serpent. Inside are editorials on The Exorcist, long hailed as the scariest movie ever made, and an interview with Jerry Bruckheimer, Hollywood's poster boy of blockbuster blowouts. Though the magazine is for men, it does cater to women by including a feature called the Chick Flick Cheat Sheet, giving readers the materials to play the role of the sensitive male.

Publisher Steve Aaron, formerly with Premiere magazine, began Total Movie for the twenty/thirty something, tech savvy male film enthusiast with a Lay-Z-Boy Lounge Chair. He wanted the magazine's focus on Hollywood to be less on fashion and gossip and more on what makes films popular: action, sweat and innovation.