Clark Gable's line to Vivien Leigh in 1939's "Gone With the Wind" led the AFI's list, announced in the organization's annual top-100 special that aired on CBS Tuesday.
Brando had the No. 2 and 3 quotes — "I'm going to make him an offer he can't refuse," from "The Godfather" and his "I coulda been a contender" speech from "On the Waterfront."
Judy Garland's Dorothy Gale came in fourth with "Toto, I've got a feeling we're not in Kansas anymore," from The Wizard of Oz." At No. 5 was "Here's looking at you, kid," spoken by Rick (Humphrey Bogart) to Ilsa (Ingrid Bergman) in "Casablanca."
Bob Gazzale, producer of the AFI special, expected a "Casablanca" line would top the list, chosen through ballots sent to 1,500 filmmakers, actors, critics and others in Hollywood. Yet once the votes were counted, Rhett's retort seemed an obvious choice, Gazzale said.
"Frankly, it has become kind of the catch phrase of catch phrases," Gazzale said. "It's used in so many different ways. Who hasn't been in a relationship where you really give it your all, whether you're a man or a woman, and finally get to the point where you surrender and take back control of the situation with a simple line from the 1930s?"